Supermarket in Denmark Comes Up With An Insane Pricing Trick To Break Hand Sanitizer Hoarding, And It’s Very Much Handy!

Well, while the memers are making memes about people hoarding toilet paper from supermarkets all over the globe, there are a couple of other essential things especially hard to buy these days – masks, respirators, and single-use medicinal gloves – but let’s not forget one more item that’s been significantly rarer to get than usual – yes, of course, it’s HAND SANITIZER.

And so, as people are stocking up on it like freaking crazy, a supermarket in Denmark came up with an insane (but profound) trick to put an end on it. Plus, it’s working – well, at least in this supermarket!

Recently, a guy shared a tweet about one Danish supermarket’s idea for stopping people from hoarding hand sanitizer:

Twitter | @_schuermann

Rotunden‘ supermarket in Denmark is undoubtedly one of the country’s most impressive supermarkets with high moral excellence for their customers. Also, their values are humane enough to care not only about selling as much as possible but also to getting the product to as many people in need as possible.

Ostensibly, the supermarket is now selling one bottle of sanitizer for 40 DKK ($5.72) while two bottles cost 1,000 DKK ($142.88):

Twitter | @_schuermann

As the store experienced that people are attempting to hoard specific items, they couldn’t just leave it like that and decided to do something – hence, they came up with an unorthodox pricing idea for the hand sanitizer they are selling after they discerned some folks are buying way too much of it.

The store itself posted a pic on Facebook explaining their motivation behind this eccentric pricing!

Facebook | @rotundenhellerup

Here’s the translation of it (supported by Google):

“Dear customers,
We have a great responsibility to keep the business running, and we can only do that with everyone’s help and understanding. I can help in the following way:

1. We ask all customers to respect the distance between each other and our co-workers;
2. Sprinkle (likely sanitize or wash) hands off at the entrance and use gloves;
3. If you are a family, please allow only one person to purchase the purchases if possible;

There may be times when we limit how many customers we accept in the store at one time.
We will keep you informed about any operating changes on Facebook. Take care, and thank you for your understanding.”

Sometimes, we have to go the other way around to get the work done – or to say, stop panic shoppers from hoarding up everything!!!


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